What Happened Between Bass Pro Shops and Cabela's? A Deep Dive into the $5 Billion Outdoor Retail Shakeup

In 2016, something big happened in the world of outdoor retail: Bass Pro Shops bought Cabela's in a deal worth around $5.5 billion. Two of the biggest names in fishing, hunting, and outdoor gear became one. But how did we get here, what’s happened since, and what does it all mean for the future of the industry?

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