Waders to Runways: How Fly Fishing Aesthetics and Outdoor Tech Are Changing the Industry

In recent years, fly fishing has found an unexpected spotlight far from the streambanks: the world of fashion and high-performance outdoor design. From the runways of Tokyo to the floors of the June 2025 Outdoor Retailer event, the aesthetics and ethics of fly fishing are becoming part of a larger conversation about sustainability, mindfulness, and style.

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