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Lifetime Warranties in Fly Fishing, The History and Hidden Costs

The phrase “lifetime warranty” has become a marketing staple in the fly fishing world. It's printed on boxes, slapped across websites, and dropped into conversations like a badge of honor. For many consumers, it’s a green light to invest in high-end rods, reels, and waders. But dig a little deeper, and you’ll find that the story behind these warranties is far more complex — and not without cost.

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