Cold Beer, Hot Reels: Ross Reels x Coors Banquet Team Up Again for a Slice of Americana

When Ross Reels first partnered with Coors Banquet in 2024, it was the kind of collaboration that made fly fishers and beer lovers alike raise their eyebrows—in a good way. Their limited-edition Animas fly reel wasn’t just a gimmick; it was a fully functional, precision-machined reel that sold out fast and raised funds for Trout Unlimited's Embrace A Stream program.

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