Where the Fishy Girlies Pop OffThe Chaos, Community, and Unapologetic Vibe of Girl Talk Live

The Fly Box LLC
Jun 25, 2025
4 min read

This interview was conducted by The Fly Box and featured in Casts That Care, our charity-driven fly fishing newsletter.

Casts That Care brings you real stories, big ideas, and the heart of the fly fishing world—all while donating 50% of subscriber fees to a different fly fishing charity each month.

Subscribe today and use promo code: GIRLTALK15 at checkout for 15% off your first month, and we’ll donate 25% more to women-led conservation efforts.

In a sport known for being quiet, serious, and sometimes downright unwelcoming, Girl Talk Live is none of those things. And that’s exactly the point.

It’s loud. Messy. Hilarious. Supportive. Emotional. And very, very fishy.

It’s a digital campfire for women in fly fishing—and a reminder that this world isn’t just for those with the right waders, the right lineage, or the right zip code. It’s for whoever shows up.

“Girl Talk Live was born out of pure homesickness for my fishy gal pals,” says founder Jessica.

“We were all scattered across the country, and I missed the chaos, the laughs, and the way we could talk flies and feelings without any pretense.”

So she went live one night. No script. No sponsors. Just a phone, a vice, and an idea. And that one decision turned into a full-blown community.

More Than a Livestream

At a glance, Girl Talk Live might look like a quirky fly-tying show. But it’s not really about the flies.

It’s about creating a space that doesn’t feel performative or polished. A space that feels like friendship.

“The vibe is ‘come as you are’—messy bun, mystery beverage, unfinished fly and all... If someone joins just to laugh or feel less alone in this sport, that’s a win.”

The aesthetic? She calls it a Lisa Frank fever dream meets chaotic fly box—all sticker-covered coolers, unhinged colors, and inside jokes you learn just by hanging out. It’s fun because it’s real. It's scrappy because it’s honest.

And somehow, that chaos has become a magnet for connection.

Culture Shift in Real Time

There’s been a lot of talk about inclusion in fly fishing over the past few years, but Girl Talk Live isn’t talking about it—it’s just doing it.

Jessica has built a space where new fly anglers, especially women, feel not just welcomed but celebrated.

“The DMs I’ve gotten from young women saying, ‘I didn’t know this kind of space existed’—that’s why I keep doing it.”

“It’s goofy, but it’s also a lifeline for some of us.”

The show blends technical conversations with off-the-wall humor, personal stories with honest vulnerability. Some episodes end in laughter. Some end in tears. The best ones end in both.

And it’s not just women tuning in. It’s people who are tired of the gatekeeping and the gear-flexing. People who want fly fishing to feel like a community again, not a club.

Not Everyone Gets It—And That’s Fine

Of course, not everyone knows what to make of Girl Talk.

Jessica’s had her fair share of critics—those who question whether it’s “serious enough” or “respectable” for the industry.

“Oh yeah—we’ve definitely gotten the ‘Is this even serious?’ comments. But that’s kind of the point.”“We are serious about fishing—but we’re also serious about making it fun, inclusive, and ours.”

That refusal to tone it down is what makes Girl Talk Live work. It’s also what makes it stick.

Fly fishing has long had a culture of restraint. Girl Talk blows that wide open. It’s not disrespectful—it’s just joyful. And in this space, joy is allowed to lead.

Stories That Matter

Jessica’s favorite episodes aren’t about gear reviews or elite destination trips. They’re about people.

“Anytime someone tells a story and we all end up crying or laughing uncontrollably—that’s my favorite episode.”

And her dream guest?

“Honestly, it’d be rad to get a multigenerational episode—someone who’s been fishing 50 years and someone who just started yesterday.”

Because Girl Talk Live isn’t just about what happens on camera—it’s about what happens when people see themselves in the frame.

The Road Ahead (and Maybe Flame Visors?)

So what’s next for Girl Talk?

A merch line? Maybe. A film series? Possibly. A live tour of fly shops, guide services, and women-owned lodges across the country? That one’s already percolating.

“World domination feels inevitable. We’re just pacing ourselves.”

The show has grown quickly—but Jessica is in no rush to turn it into something slick or over-produced. The scrappy vibe is part of the magic.

“We’re thinking flame visors. But we’ll figure it out.”

A Word to Anyone Watching from the Sidelines

If you’ve been hovering near the edge of fly fishing—unsure if you belong, if you’re good enough, if you’re welcome—Jessica has a message for you:

“You absolutely belong here. It’s okay to be a beginner. Ask questions. Make mistakes. Laugh at yourself.”

“Find your people—or come hang out with us until you do.”

She’s quick to give credit to every guide who didn’t condescend, every fly shop that hired a woman, and every girl who tagged Girl Talk after tying her first fly.

Because it’s not just about the person in front of the camera. It’s about what happens behind the screen. The ripple effect. The moment someone feels seen.

Why Girl Talk Matters

This isn’t a rebrand of fly fishing. It’s a reclamation.

It’s about laughter in a space that once demanded silence. It’s about stories in a sport that often only told one kind. It’s about turning “Why not me?” into “Hell yes, you.”

So whether you’re a seasoned angler or someone who just bought your first bobbin, know this:

There’s a loud, colorful, supportive space for you.And the fishy girlies are already popping off.

Follow Girl Talk Live

📍 Instagram: @girltalklive

This interview was conducted by The Fly Box and featured in Casts That Care, our charity-driven fly fishing newsletter.Casts That Care brings you real stories, big ideas, and the heart of the fly fishing world—all while donating 50% of subscription fees to a different fly fishing charity each month.

Subscribe today and use promo code: GIRLTALK15 for 15% off your first month, and we’ll donate 25% more to women-led conservation and youth fishing nonprofits.