The Brook Fishing Co. Story: Redefining Fly Fishing for Women

The Fly Box LLC
Mar 6, 2025
4 min read

This interview was conducted by The Fly Box and featured in Casts That Care, our charity-driven fly fishing newsletter.

Casts That Care brings you in-depth stories, expert insights, and the best of the fly fishing community. Our content is always ad-free, never sponsored, and dedicated to providing unique, high-quality information.

Subscribe today and use promo code: "Brookfishing" at checkout for 15% off and we'll donate 25% MORE to charity for exclusive interviews, insider tips, and to support fly fishing charities with every subscription—50% of all subscription fees go directly to a different fly fishing charity each month!

Fly fishing is a sport rooted in tradition, but for many women, the barriers to entry can feel intimidating. Enter Brook Fishing Co., a brand designed to make fly fishing more accessible, stylish, and inviting for women everywhere. I sat down with Claire Petty, the founder of Brook Fishing Co. to learn more about the inspiration behind the company, its mission, and how it's making waves in the industry.

A Passion for Fly Fishing from the Start

For Claire Petty, the founder of Brook Fishing Co., the love of fly fishing started young. “My love of fly fishing began when I was just 8 years old—a little girl standing knee-deep in a stream, watching the water dance around me. It was quiet and magical.” This moment captures something fundamental about fishing—it’s not just a sport but an experience, one that draws people in with its serenity and connection to nature. The image of an young girl mesmerized by the water speaks to the quiet power of the outdoors and the way it shapes lifelong passions.

But the moment that solidified a lifelong passion came when her father woke her up at 3 AM for a spontaneous fishing trip. That day, they drove seven hours straight to a pristine lake, caught beautiful cutthroat trout, and then turned around to head home.

“It wasn’t just about fishing. It was about disconnecting from the world and immersing myself in nature.”

Building a Brand That Reflects Women in Fishing

The idea for Brook Fishing Co. came from a realization—there was no gear that truly reflected women’s personalities, style, or comfort in fly fishing. “I was frustrated. My closet had nothing I wanted to wear on the river. Everything was bland, and nothing felt like me.” This highlights an issue many women in outdoor sports face—gear isn’t made with them in mind. It’s a reminder that representation matters, and when women don’t see themselves reflected in a sport, it can feel exclusionary.

Check out the collection here.

The name Brook carries deep meaning: it’s a tribute to Brook trout, small winding creeks (brooks) where many fall in love with fishing, and the feminine strength of the name itself. This branding decision isn’t just about a name—it’s about reclaiming space in an industry where women have often been an afterthought.

Breaking Down Barriers in a Male-Dominated Sport

Fly fishing has long been viewed as a male-dominated sport, and for many women, stepping into the industry can feel overwhelming. Brook Fishing Co. is working to change that narrative. “I constantly ask myself: ‘How can I get more women on the river?’ Because the more women see the benefits of fly fishing—stress relief, confidence, peace—the more they’ll want to try it.” The beauty of this is in its simplicity. It’s not just about selling products—it’s about creating a cultural shift, making fly fishing more welcoming, and showing women they belong.

Beyond stylish gear, the brand is focused on education, empowerment, and building a supportive community where women feel welcome in the sport. This is a crucial aspect of making any industry more inclusive—representation alone isn’t enough; there has to be active encouragement, resources, and role models.

Giving Back: Fly Fishing and Mental Health

More than just a brand, Brook Fishing Co. is built on the foundation of mental health advocacy. They donate 1% of all sales to mental health nonprofits, reinforcing their belief that fly fishing isn’t just about catching fish—it’s about catching your breath.

“I know firsthand how powerful a day on the river can be. The outdoors lower stress, mastering a new skill builds confidence, and the quiet moments bring mindfulness and peace.”

This is a strikingly honest statement about the role of the outdoors in mental well-being. It acknowledges that fishing is more than a hobby—it can be a lifeline for those struggling with mental health, a way to find clarity, and a means of self-care.

Challenges, Growth, and Looking Ahead

Starting a business comes with hurdles, and for Petty, the founder, the biggest challenge was believing in herself. “Confidence isn’t something you wait for—it’s something you build.” This is an empowering message not just for women in fishing but for anyone stepping into an unfamiliar space. Confidence doesn’t come from external validation—it comes from pushing forward, even when doubt creeps in.

The most rewarding moment? Seeing girls drive from Wyoming to Montana just to visit her booth at a fly fishing festival. “That moment reminded me why I started this company in the first place.” A testament to the power of representation and community. Seeing young women feel connected enough to make a long journey for a brand they believe in is a sign that Brook Fishing Co. is doing something truly special.

As for what’s next? Brook Fishing Co. is working on U.S.-based manufacturing, expanding its product line, and launching the largest youth girls' fly fishing collection in the world. Big things are ahead—stay tuned!