"Anyone Can Fly Fish": How One Dad Built Fly Life Outdoors from the River Up
- The Fly Box LLC
- Jul 15, 2025
- 4 min read
This interview was conducted by The Fly Box and featured in Casts That Care, our charity-driven fly fishing newsletter.
Casts That Care brings you real stories, big ideas, and the heart of the fly fishing world—all while donating 50% of subscriber fees to a different fly fishing charity each month.
Subscribe today and use promo code: FLYLIFE15 at checkout for 15% off your first month, and we’ll donate 25% more to women-led conservation efforts.
Meet the Team (Spoiler: It’s Just Him)
Fly Life Outdoors doesn’t have a boardroom. It doesn’t have a warehouse team, a social media manager, or a marketing budget. What it does have is a one-man engine fueled by obsession, grit, and a fly box full of hand-tied confidence.
“I’m the Fly Life Outdoors team,” he says. “Haha really though, I’m a one man show running everything behind the scenes for Fly Life Outdoors.”
That one man is Tim Sigmon: a father, a veteran, and the kind of fly fishing addict who stumbled into the sport one morning with his son and never looked back.
From the River to the Brand
For Sigmon: Fly Life simmered in the background for years. Like a lot of things, it started with procrastination, and the quiet fear that maybe it wouldn’t work.
“Something, whether fear of failure or ignorance or just laziness, was holding me back from taking that leap,” he admits.
“Fortunately, I’m surrounded by amazing people who push me to step out of my comfort zone and challenge myself.”
Fly Life Outdoors was born from frustration with overpriced gear and the myth that fly fishing is an exclusive, thousand-dollar club.
“I was tired of either overpaying for decent gear or getting stuff that fell apart after one trip to the river,” he says.
“The idea was to create and source fly fishing and outdoor gear that I’d actually want to use myself – quality stuff that works, without the ridiculous price tags or unnecessary frills – while also showing that learning to fly fish is attainable for anyone!”
Mission: No BS, Just Quality
As a veteran, he brings a straightforward, military-honed demand for quality:
“Gear has to work. No excuses.”
Every product sold through Fly Life is something he’s personally tested, used, or would be proud to throw in his own kit.
“Fly fishing shouldn't be an exclusive club limited to folks with deep pockets,” he says. “We strive to provide genuine value - quality gear at prices that make sense.”
And the tone? Crystal clear. “I operate with a direct, no BS communication style,” he explains.
Chaos Meets Community
Running a gear brand, content hub, and online community might sound like a juggling act—and it is.
"I call it chaotic juggling!”
But Fly Life isn’t just about selling stuff. It’s about making fly fishing feel approachable, shareable, and fun.
That authenticity hits hardest on social media. The Fly Life feed is full of humor, real stories, and fish pics from the community.
“My girlfriend calls them ‘unsolicited fish pics,’” he joked.
Social media wasn’t always his thing, but it became something more:
“It’s about having a direct, unfiltered channel of communication with the people that matter the most – other anglers and the Fly Life community.”
What’s Coming: Flies, Films & the Next Generation
Fly Life Outdoors is stepping into its next phase. A new video series is launching soon, built around one message: anyone can fly fish.
The videos will break down beginner techniques, affordable gear, and fly fishing basics for newcomers and seasoned anglers alike.
Also on deck? The Essentials Fly Box — a curated collection of 82 hand-tied flies packed in a sleek waterproof case.
“This affordable collection of 82 hand-tied flies in a sleek waterproof case is part of our ‘hero’ lineup since it embodies the core principles of our brand – making fly fishing affordable and attainable so everyone can live the fly life!”
Long-term, he dreams of teaching kids to fly fish through partnerships with schools and scout troops. And environmental conservation? That’s in the plan too:
“Eventually I can see Fly Life taking part in community clean-up efforts, conservation efforts, and more.”
Catch Him at a Show
Fly Life Outdoors will be on the road this fall at shows across the U.S., including stops in Georgia, North Carolina, and Pennsylvania.
First up: the Wild Alleghenies Outdoor Adventure & Sportsman Expo in Altoona, PA on September 13.
Follow Fly Life on
“We look forward to meeting lots of awesome people and having some great conversations!”
Follow along with their Website: Fly Life Outdoors
And stay tuned for the new video series, upcoming product drops, and a community-first approach to gear that actually works.
This interview was conducted by The Fly Box and featured in Casts That Care, our charity-driven fly fishing newsletter.
Casts That Care brings you real stories, big ideas, and the heart of the fly fishing world—all while donating 50% of subscriber fees to a different fly fishing charity each month.
Subscribe today and use promo code: FLYLIFE15 at checkout for 15% off your first month, and we’ll donate 25% more to women-led conservation efforts.
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